crump.for dentistry
The patient conversion system for dental practices

Stop losing patients between “I’m interested” and “I’ll be there.”

A connected patient conversion system that responds to inquiries, follows up on missed calls, books appointments, confirms visits and keeps patients coming back—without adding more work to your front desk.

Explore the experience

Built around real dental operations.
Shaped by Iana’s six years in dentistry.

New patient inquiryA new patient reaches out
Now
Parkside DentalNew patient request

A healthy smile
starts here.

Let’s find a time to meet.

Name 
Email 
Phone 
I agree to be contacted about my request.
Illustrative patient details
A clearer next stepInquiry → conversation → visit
Interactive demonstration

A new patient reaches out.

See how the top 10% operate.

New patient lead time
7 days
No-show rate
< 1%
Cancellation rate
< 1%
Reappointment rate
92%

2026 top 10% dental practice benchmarks · Henry Schein One Catalyst IndexIndustry benchmarks, not Crump client results or guaranteed outcomes.

The problem isn’t always getting their attention. It’s what happens after you get it.

None of those look like a marketing problem. But every one of them can become lost revenue.

That’s the gap we close.
  1. After hours

    A patient fills out your form at 8:47 PM.

  2. At the front desk

    Someone calls while your front desk is helping the patient standing in front of them.

  3. Not yet scheduled

    Another patient says they’ll call back to schedule.

  4. Before the visit

    Someone books three weeks out and forgets why they were excited in the first place.

  5. After treatment

    Another finishes treatment and leaves without their next visit scheduled.

Where patient interest becomes patient revenue

Getting the inquiry is only the beginning.

What happens next determines whether that patient books, confirms, shows up—and comes back. We connect the six critical moments between first contact and continued care, so fewer opportunities disappear between the cracks.

See how each one works.

01 / 06Website chat

Turn website visitors
into conversations.

Give prospective patients answers when they’re looking for them and a clear path to book, request a visit, or reach your team without waiting for the front desk.

  • Answer common questions using practice-approved information
  • Help patients take the next step while interest is high
  • Hand the conversation to your team when a person is needed
Administrative assistance, not clinical advice.
Website chat
Parkside assistantAI assistant · Fictional practice
Hi! Welcome to Parkside Dental. How can I help today?
Try a conversation
Answers from approved information. People handle the exceptions.
02 / 06Missed calls

Missed the call?
Don’t lose the patient.

When your team can’t answer, an immediate text gives the caller another way to continue the conversation, before losing them to the next practice.

  • Automatically text back eligible missed calls
  • Continue the conversation or arrange a callback
  • Give your team visibility when human follow-up is needed
Requires configured call routing, an eligible messaging number, and appropriate permissions.
Parkside DentalMissed call · Just now
Today · Example conversation

The conversation
doesn’t end here.

Give an unanswered call
a thoughtful next step.

Your team stays connectedCall → text → conversation
Consent-aware messaging on a configured phone number.
03 / 06Text & email

The form is only
the beginning.

A form submission isn’t a booked patient. Follow-up begins immediately across text and email, keeping the conversation moving until there’s a clear next step.

  • Respond immediately when a new inquiry comes in
  • Continue follow-up across text and email
  • Keep every reply connected to the same patient record
Example messages use fictional patient information.
Parkside DentalYour patient conversation
New patient form received
Hi Alex! Thanks for choosing Parkside. Ready to find a time for your first visit?
Yes! Do you have anything tomorrow?
Let’s find a time that works for you. Our scheduling assistant can help.
One conversation. A clear next step.
Inquiry received. Follow-up already moving.
04 / 06AI booking

Don’t just follow up.
Get them booked.

Your AI scheduling assistant can call eligible leads, answer approved questions, check real-time availability and help move interested patients onto the calendar.

  • Follow up by phone when appropriate
  • Offer available times from the connected calendar
  • Confirm the appointment by text and email
Calls require appropriate permission. Dental-software, provider, and chair availability are verified during setup. Clinical questions stay with your team.
AI scheduling assistantAI calling · Demo
AI callingChecking calendarAvailable timesAppointment booked

Connecting with Alex…

Example appointment added. Confirmation ready.

Try a time. See the confirmation.

05 / 06Reminders

Booked is good.
Showed is better.

Booking the appointment is only half the job. Confirmation and reminder sequences help patients stay committed to the visit and make it easier to reschedule before an empty chair becomes the reminder.

  • Automated confirmation and reminder sequences
  • Text, email and optional AI-call touchpoints
  • Give patients an easy path to confirm or reschedule
Timing is tailored to your practice and patient preferences.
Appointment bookedText + email
One day beforeFriendly reminder
30 minutes beforeOptional AI call
Parkside DentalAppointment reminder

A quick check-in,
before you head in.

“Hi Alex, your appointment is at 2:30. Are you still able to make it?”

Your timing. Your tone. Your patient’s preferences.
06 / 06Reviews

A great visit shouldn’t
end at checkout.

After a completed visit, automatically invite patients to share their experience, while the experience is still fresh.

  • Send review invitations after completed visits
  • Create a consistent review-request process
  • Track request status without adding another front-desk task
No rating filters, incentives, fabricated reviews, or guarantees of positive feedback.
After the visit
Alex’s example visitMarked complete by the team

A little thanks.
An honest invitation.

A follow-up can make it easier for patients to share their experience.

Honest feedback. No incentives or positive-review filtering.

Interactive examples only. No real messages, calls, bookings, or reviews.

Your turn

Run the practice.
See the system work.

You’ve seen the patient experience. Now see what happens behind it.

Manage a sample appointment. Follow up with a patient. Explore the calendar. Watch the numbers update. See how one connected system gives your team visibility from first inquiry to completed visit.

  • Calendar & appointmentsSee what’s booked, confirmed and coming up.
  • Patient conversationsPick up where automation leaves off.
  • Performance & revenueSee how patient activity connects to practice performance.
  • Front-desk follow-upsKnow exactly who needs attention next.

Don’t just watch the demo.
Try it.

Step inside a working practice workspace and click around for yourself.

Uses fictional practice and patient data. Nothing you do here sends a real message, places a call, books an appointment or processes a payment.
Built around your practice

Your practice shouldn’t have to fit the software. The system should fit your practice.

Start with the patient experience your practice needs today. As new bottlenecks, opportunities and priorities emerge, your system can expand with you.

Technology with a job to do. Every workflow should recover an opportunity, remove unnecessary manual work or improve the patient experience.

One connected foundation. More possibilities when you’re ready.

Ways your system can grow

When an appointment opens up, identify eligible patients who may want an earlier visit, offer the opening, and recheck availability before confirming.

01An opening appears
02Eligible patients invited
03Availability rechecked

These are configurable possibilities, not a replacement for your dental software. Integrations, permissions, and staff responsibilities are agreed before launch.

Ready when your practice is

See where patients are
falling through the cracks.

Every practice has different bottlenecks. We’ll walk through your current patient journey, identify where opportunities are being lost or your team is doing work technology could handle, and determine where better systems could make the biggest difference.

You’ll leave knowing where opportunities are being lost, what your team is still managing manually, and which systems would make the biggest difference first.

No generic software demo. We’ll look at your actual practice.